📥Archive #26

🚀 Buy ‘Typo’ Domains

David Park, founder of Jenni AI, noticed something annoying:

People kept searching for Jenny.ai instead of Jenni.ai.

He also noticed tons of comments under social media posts spelling it as “Jenny AI.”

The final nudge?

Google Search Console showed 10,000 searches for “Jenny AI” over the past 3 months.

His options:

1. Ignore it and let traffic leak away.

2. Buy Jenny.ai for $20,000.

He bought the domain. People thought it was risky.

10 months later, the typo domain made him $21,680 

📥 Could this land in your growth archive?

1️⃣ If typo search traffic is slipping through your fingers.
Notice lots of searches for your brand with misspellings? Secure those typo domains and reroute visitors back to you.

2️⃣ If referrals drive most of your traffic.
Word of mouth is tricky, people will butcher your name. Owning typo domains ensures those referred end up on your site, not a dead link (or competitor’s page).

3️⃣ If direct navigation matters to your business.
For product-driven companies, mistyped URLs can cost you customers. Capture those visitors with typo redirects and keep the sales funnel flowing.

💻 Always Buy a .com

After six years of wrangling with domain squatters, Pieter Levels (@levelsio) finally bought RemoteOK.com for $102,000, upgrading from RemoteOK.io.

People thought it was overkill.

Was switching from .io to .com worth it?

Two months later, Pieter’s numbers gave a clear answer:

• 4.5M visitors

• 10M page views

• A steady traffic boost after the switch

And Pieter’s not alone, .com remains the gold standard, as shown by Hacker News startups.

📥 Could this land in your growth archive?

1️⃣ If people assume your brand is on .com.
Users who hear about your brand will almost always type yourbrand.com first. If you don’t own it, you could leak traffic to competitors or someone else sitting on the domain.

2️⃣ If you're scaling your business.
A .com gives your brand long-term credibility and trust. It shows customers and investors that you’re here to stay, not just a passing trend on .io or .xyz.

3️⃣ If referrals and direct traffic matter to you.
When customers share your brand through word of mouth, the .com version sticks. Owning it ensures those visitors don’t end up at the wrong domain or, worse, on a dead page.

📈 Whenever you are ready to grow, here’s how I can help you grow

🕛 Scale Your B2B with the Top 1% of Growth Assistants – Pay 70% less

Free up 2,000+ hours a year with dedicated South African marketing assistants—pre-trained to fuel your B2B growth.