📥Archive #24

This tipsy cold email captured the worlds attention

Hi friend,

This is Cameron from The Growth Archive

If you forgot, I curate real-world B2B marketing examples you can immediately steal for your business every week.

Today, I’ve added 4 real-world marketing examples to The Growth Archive that you can use to accelerate your B2B’s growth.

To follow up on last week's email, I wanted to give you more unconventional examples of creating a personal brand around a new type of service offer and cold email. If you like alcohol, then this one is for you.

🥴 Create a Drunk Cold Email

Jon's ‘drunk’ cold email strategy has grabbed the attention of senior decision-makers at major brands like RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays, and countless other global brands, exciting start-ups, and regular SMEs.

By accident, he figured out how to capture the attention of these busy people with his humorous and unconventional emails with a desperate drunk cold email.

Part of implementing this successful strategy came from not knowing the regular formal copywriting formulas we learn and implement daily in our campaigns.

It also goes against the 200-word max emails that most cold email gurus shout at you about.

One of his followers even landed a $1 million deal using his gallery of cold email templates.

🤝 Sell Software with a Service

I've recently become interested in analyzing live sales calls, and Pavlo content caught my attention. He shares live calls with added commentary, demonstrating how he customizes his offer based on identifying the client's pain points during the call.

For context, his service is targeted to generate more leads for construction industry locals with added software for management. (Keep in mind that anyone can make this software without code using GoHighLevel)

Pavlo has an interesting way of customizing his offer based on navigating the user’s pain points in the call. Here's a breakdown of his approach:

1/ Client Mapping: He starts by asking a couple of questions about the company to get to know their situation and then figures out a tailored offer.

Eg. "How many projects do you typically complete in a month?"

If the client completes fewer than 2 projects a month, Facebook ads may not be suitable, as Pavlo’s average clients do 4+ projects before they can afford ads.

Pavlo identifies if clients use services like ‘Angie,’ which often yield poor lead gen results, helping him gauge that they have an existing budget for lead generation but just had a poor experience in the past.

2/ Search: Once he gets an idea of the client, he shares his screen and Googles the client's company to find additional pain points, such as poor placement on Google Maps, few or negative reviews, etc. So, that is the first part of the pain point that fits in his client map.

3/ Website: Now, he looks at the site. He usually finds that the phone number is too small, no contact forms and the newsletter subscription is generic. He asks obvious questions like how many subscribers this newsletter gets, etc, to get a negative response. That is the second part of the pain point.

4/ Solutions:

Pavlo then offers a Software With a Service (SWAS) solution..

Search:

  • "If we could help you get more reviews on Google, do you think it would help you close more business?"

  • "We can automate the review process. For example, we can set up a Google review campaign where past customers are asked to leave a review in exchange for a chance to win a gift card. Would you be interested in that?

Website:

  • "Do you think if we optimized your website and added a proper contact form, it would help you get more estimates and sales?"

  • "How much is one sale worth to you?"

  • "Even if we can get you one extra sale a year, how much profit would that be?"

+ Access to the CRM.

5/ Handling Objections:

Be prepared for follow-up questions like “what happens after the initial website build?"

Respond to how your Google My Business is built and maintained, track leads and conversions, and automate follow-ups. How you can use the software part of the offers features for managing everything in 1 place.

6/ Explaining the Fee:

"The $300 per month includes the website, Google review campaign, listing you on over 100 citation sites, and ongoing support."

7/ Final Questions and Payment:

Pavlo then asks "Is this something you’re potentially interested in?"

Then he explains that they must fill in an on-boarding form with a few questions about their company and ask for payment straight up on the call.

📈 Explain Ideas with Visual Flow Charts

For the past few weeks, I’ve been diving deep into the world of automation and experimenting with the controversial CRM, GoHighLevel, by joining various Skools.

If you’re unfamiliar, Skools are community groups similar to Facebook groups but offer more advanced features, like the ability to gate certain content for paid subscribers.

I came across Hamza Baig on Instagram. His content immediately grabbed my attention due to his raw and unique style. He uses a flow chart designer tool, like LucidChart, to visually explain how to sell automation services to local "boring" businesses.

His use of colorful flow charts and clear, copy-pasted headings drew me in and kept me clicking on his videos.

Hamza's ideas were interesting enough to make me join his community to learn more about automation. I navigated through his resources and videos, and his approach was informative and engaging.

Hamza’s content and community convinced me to invest $97/month to try out his version of GoHighLevel and his paid resources. All because of his strategy of sticking to one niche, ‘Automating boring businesses’—along with his visually appealing content, made the investment feel worthwhile.

🔬 What I’ve Been Researching This Week

This week, I’ve been focusing on automation, and I've also been keen on learning more about utilizing my cold email automation tool for promoting my newsletter. I started exploring The Newsletter Blueprint Discord server to see how other people did this, and here’s what I discovered:

1/ An Australian travel newsletter reached 30k subscribers by compiling a list of travel industry websites in Australia. Hunter was used to search for email addresses associated with these domains. Hunter categorizes the emails (e.g., accept all, active) and verifies their activity status. In just an hour, they collected around 2,000 emails, achieving a 7% conversion rate—quite respectable for automated cold emails with minimal effort.

While this isn’t a B2B example, there are valuable takeaways from their approach and the copy they used. However, I wouldn't recommend sharing your subscribe link in the first email, as it can damage your domain's reputation and harm deliverability. Warming up new domains can be a hassle, so avoid this.

2/

Another fascinating case is Adventure Fix, (ironically also in the travel niche). Although I couldn’t reach the founder for detailed insights, their growth story is noteworthy.

They focused exclusively on cold email outreach for an entire year, adding around 2,000 monthly subscribers.

Adventure Fix segmented leads into different groups based on criteria like Instagram followers and relevant hashtags. This segmentation allowed them to craft personalized and relevant emails for each group, significantly enhancing engagement chances.

Despite the effort required, this strategy guaranteed targeted, high-quality subscribers with an impressive average open rate of 51% and a click rate of 10%.

They even mentioned that their biggest challenge was managing the volume of replies to their cold outreach campaigns.

So, with a good newsletter and the right strategy, people will be grateful that you reached out to them.

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See you next week everyone!

~ Cameron Scully (Twitter = @cameronscully_)

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